April 07, 2026
Lidl Ireland makes LGFA players stars of the screen with ‘Greatness Deserves to be Seen’ campaign reaching over 12 million views
Retailer’s bold campaign to give airtime to LGFA moments brings the skill and thrill of the game to Irish audiences ahead of Lidl LGFA National League Finals this weekend
Lidl Ireland and the Ladies Gaelic Football Association (LGFA) are calling on supporters across the country to turn out in force this weekend for the Lidl National Football League Finals on Saturday 11th and Sunday12th April, as the top teams across all four divisions compete for silverware.
Following a highly competitive League campaign, the finals represent a showcase of the very best of Ladies' Gaelic Football, with players delivering exceptional standards of skill, athleticism and intensity throughout the season.
With over 63 hours of TV airtime dedicated to LGFA players since January 2026, supported by a national social media campaign across TikTok and Instagram, the campaign has been viewed more than 12 million times by audiences across Ireland, creating opportunities for the Irish public to see the game and its players ahead of the all important finals this weekend.
Despite this boost, challenges remain around visibility and recognition. Just 8% of LGFA players feel that current media coverage accurately reflects the true standard of the game, highlighting the need for continued support both on and off the pitch.
Lidl and the LGFA are encouraging fans to attend, back their counties, and experience firsthand the quality of the women’s game, ensuring that the excellence on the pitch is matched by the energy and support in the stands.
The call to action comes as Lidl research conducted by Red C highlights both the progress and the ongoing challenges facing women’s sport in Ireland. While 80% of people believe inequality still exists between men’s and women’s sport, there are clear signs of positive momentum, with one in five people reporting increased interest in women’s sport over the past year.
Importantly, perceptions are shifting. Almost two-thirds (65%) of respondents now rate women’s sport as “high quality,” a significant increase in recent years. Media coverage of the LGFA has also tripled since 2020, supported in part by sustained investment and campaigns such as Lidl’s ‘Greatness Deserves to Be Seen’. However, a significant gap remains, with men’s sport still receiving 15 times more coverage.
Through its ‘Greatness Deserves to be Seen’ campaign, Lidl has helped shine a spotlight on the skill and thrill of the game by ‘crashing’ its own TV advertisements to show one of the
many iconic moments in the sport instead of the retailer’s weekly offers. From Carla Rowe’s iconic back heel goal to superb strikes into the back of the net from Armagh’s Aimee Mackin and Kerry’s Danielle O’Leary and an overhead fisted goal by Tipperary’s Aishling Maloney, the campaign settles the score that when it comes to quality and skill, the ladies’ game has it in abundance.
As momentum continues to build, the message is clear: the talent is there, the quality is undeniable, now it’s time for supporters to get behind the game.
Robert Ryan, Chief Executive Officer of Lidl Ireland and Northern Ireland, said:
“We are incredibly proud of the impact that our ‘Greatness Deserves to be Seen’ campaign has had in bringing the skill of the game to new audiences who may never have engaged before. Through our LGFA partnership over the past decade, and with our renewed investment of €7.5 million in the years to come, we continue to work to elevate the visibility and profile of the game. However, the reality is that there is still more to be done to ensure the brilliance we see on the pitch is matched by the support in the stands.
As we approach the Lidl National League Finals this weekend, I’m encouraging all Gaelic Games fans to come out and support these players. Through our ‘Greatness Deserves to Be Seen’ campaign, we are shining a spotlight on the skill, dedication and excellence of LGFA players. Now, we are calling on supporters across the country to play their part. Get behind the teams, attend the finals, and help ensure that the greatness on the pitch is truly reflected in the stands.”
Trina Murray, LGFA President, said:
“As we approach the Lidl National League Finals, it’s important that we continue to get behind our players. The standard of football throughout this year’s league campaign has been fantastic, showcasing the skill, intensity and commitment that defines the LGFA. These finals are a brilliant opportunity for supporters to come out, show their backing, and experience the quality of the women’s game firsthand. We are incredibly fortunate to have such strong role models across our counties, inspiring the next generation both on and off the pitch, and I wish all teams the very best in the finals.”
Lidl Ireland has reaffirmed its long-term commitment to the LGFA and women’s sport more broadly, announcing a €7.5m extension of its LGFA partnership for the next five years. Combined with a previous €15m investment over the last ten years, Lidl’s total support for the LGFA now totals €22.5m, representing a significant and sustained effort to advance and promote women’s sport across Ireland.
The Division 1 final will be held in TUS Gaelic Grounds between Cork and Galway at 5pm on Saturday 11th April, while the Division 2 final between Cavan and Donegal will be at 3pm at St Tiernach’s Park in Clones, Monaghan, on the same day. Also on Saturday, the Division 3 final will see Louth face Antrim at 1pm in St. Oliver Plunkett Park, Crossmaglen and on Sunday 12th April, Carlow will take on Leitrim at 2pm in Grant Heating St.Brendan’s Park, Birr, in the Division 4 Final.
Tickets for the Lidl National Football League Finals are priced at €15 for adults, €10 for students and OAPs, and €5 for juveniles and €2 for U12s.
Full ticket information is available at:
Peil na mBan Beo will also be available to audiences globally on the TG4 Player at www.tg4.ie/beo and on the TG4 Mobile and Smart TV App.
#GetBehindTheFight